Search
Choose a style
Dark
Light
Barclays
partnership playbook
BREAKING
Latest News
Time to read: 4 min
Partnership Playbook: Guiness, Barclays, Lucozade, and more
February 4, 2026
New Women's Championship rebrand digital property for WSL
BREAKING
Financial Results
Time to read: 4 min
WSL revenue rises while funding clubs over profit
January 28, 2026
Partnership playbook
BREAKING
Basketball
Time to read: 4 min
Partnership playbook: Lenovo, Nexo, Coca-Cola and more
January 21, 2026
Ball and cricket glove on grass. NZ20
BREAKING
Cricket
Time to read: 2 min
Lord’s Cricket Ground welcomes Barclays as principal partner
January 28, 2025
Ji So-Yun (Chelsea FC) celebrates after scoring during the 2020-21 UEFA Women’s Champions League fixture between Chelsea FC and Bayern Munich at Kingsmeadow.
BREAKING
Football
Time to read: 2 min
WPLL and Barclays announce historic women's football deal
September 23, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 3 min
The FA & Barclays join forces to build foundations for future leaders
May 7, 2024
Barclays Women's Super League (WSL)
BREAKING
Comment
Time to read: 4 min
Report: WSL nets media and sponsorship renewals to drive further growth
April 5, 2024
BREAKING
Europe
Time to read: 2 min
Barclays adds to women’s sports portfolio with New York Liberty
April 2, 2024
Wimbledon and IBM partner on AI tools for fans
BREAKING
Fan Engagement
Time to read: 2 min
Barclays unveils plans for debut year as an official Wimbledon partner  
June 21, 2023
BREAKING
Football
Time to read: 3 min
FA banks on development of women’s football with Barclays
December 16, 2021
BREAKING
Integrity
Time to read: 3 min
UEFA joins in global sporting social media boycott
April 30, 2021
BREAKING
Esports
Time to read: 6 min
The Esports Report- World Taekwondo embraces esports as Giants secures Red Bull partnership
June 17, 2020
BREAKING
Esports
Time to read: 5 min
The esports report - BLAST strikes DouYu deal and Vodafone Giants acquires X6tence
June 3, 2020
BREAKING
Esports
Time to read: 5 min
The esports report - Teams sign-up for COVID initiative and Twitch secures ESL/DreamHack rights
April 29, 2020
Most Read
1
Deloitte approved falsified Abramovich accounts, BBC finds
2
Will the London Broncos compete in the 26/27 Super League season?
3
Flamengo and Fluminense take betting ban protest to shirts for Rio derby
4
How AS Monaco and Payhound are building a partnership beyond visibility
5
Is Čeferin’s fourth-term bid following Infantino’s FIFA playbook?
6
F1’s 40-year Africa return marred by Rwanda sportswashing attempts? 
Features
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026